Socia Media Learning (Career)

Personally, the skills learned in this class will greatly help the career that I want to pursue in life. I want to enter the field of marketing: 

• Specializing in the digital age through analytics, social media, e-marketing, ect. 
• Skills learned in class solidify & give me first hand understanding of the tools that I use to track user interaction, effective posting 

Furthermore, it allows me to have a sort of “online presence”. I alluded to this in my past video, but this is an image that I am creating in a positive environment - these are blogs and videos that show my intelligence, research and synthesis skills. This is an environment that I created, if employers research me online, they can see the ideas and thoughts that I have presented. 

The knowledge I’ve gained in this class further solidify my own understanding of how to use these applications for marketing and what to look for for effective analysis of these tools. 

I would recommend this class, for not only teaching invaluable skills, collaborative discussion and a thoughtful environment - but for being a class where the students are ultimately able to shape and learn something prevalent and relevant to the semester they take the class. 

Social Media Learning (Class)

Social Media Learning 

I feel that this method of learning is invaluable; it’s important that we understand how to use technology to our advantages and build skills that will better engage us with the future. 

Initially, I was very apprehensive about making videos; often, I would mess up in the beginning, stop the video and restart it. It was frustrating to say the least. 

This method - while seemingly unconventional helped me to develop soft skills.

• Articulate my words clearly 
• Greater means of organizing 
• Collaborative learning 

Rather than simply memorizing information, I was interacting with topics from my own research and then learning about more explanations and other means of interpretation from my peer’s blog posts and videos. 

I think that for some departments, especially for topics that stimulate a lot of discussion and have a lot of information, this is a good way to teach:

• Soft Skills 
• Understanding the digital world 
• Solidify concepts that are taught in class 

For some departments, such as classes with formulas, labs or numbers, perhaps this would not be the most effective way.

I feel that professors should implement some form of this - may it be tweeting during lectures for collaborative learning or other means, I think this is an invaluable way of teaching. 

Bubble Market

Something that stood out from our guest speaker's lecture was the idea of a "Bubble Market". Ms. Efrat defined it as a market with "a peak, then it ultimately tanked."

To get a better look at this phenomena (or maybe psychology?), I added a graph below.

This led me to research a little bit more as to add further clarification as to what a "Bubble Market" was and what are some industries that could be approaching this phenomena.

DEFINITION (as defined by Investopedia)

1. An economic cycle characterized by rapid expansion followed by contraction. 
2. A surge in equity prices, often more than warranted by the fundamentals and usually in a particular sector, followed by a drastic drop in prices as a massive selloff occurs. 
3. A theory that security prices rise above their true value and will continue to do so until prices go into free fall and the bubble bursts. 

What do these all have in common? They all stem from the idea of great rise, then fall (or pop)

BUBBLE MARKET INDUSTRIES: 

• Japanese Bubble Economy 80s 
• Stock market fueled by corporate intervention 
• Investors purchasing stock
• Dotcom Boom in the late 90s/early 2000s
• Individuals buying tech items/believing they could greater profit; crash 

(MY) PREDICTIONS?  

• Bitcoin? Other forms of online money? 
• Value falling? 
• Print industry? 
• Its been decreasing 

"White Space Analysis"

Re-iterating what was said about Emerging v. Mature Markets, you look at the "white space" in the industries to see what you still can or cannot patent. 

In Emerging Markets, there is still more space in which everything can be patented. 

In Mature Markets, many more things have been established and there is less "white space", although it still exists. 

With further research: 

White Space is a prerequisite to identify an area where an invention may be generated, or to design an appropriate strategy and identify a market that may be exploited or even in identifying a 'niche' product. White space is the gap where further R&D can be done or competitive advantage gained may also be done to block other competitors - Patint 

One ultimately understands: 

• The White Space is a valuable tool in IP for competitive advantage or to even strengthen one's own product. 
• In newer markets/emerging markets that aren't as established, there is more space for R&D to find the what to patent/what to do 

DISCLAIMER: This may be a simple topic to understand, but I found it necessary and interesting as a visual learner to see this into images. 

Embrace the Remix

Remix: Copy, Transform & Combine

• Take existing, transform, combine; new song is clearly comprised of old songs 
• Basic elements of all creativity 

Song Comparisons: 

• Basic melodies 
• 2/3 of Bob Dylan's melodies were borrowed 
• Similar lyrics 

"Build on the Work of Others v. Property"

• Examples: Music, Steve Job's multi-touch ("And boy have we patented it") 
• Multi-touch isn't completely new 
• 80s didn't have software patents 

Loss Aversion: 

• Protecting what we feel is our's 
• No aversion to what others have 

Relatable? 

• Improvements on new things, ex: we kept looking at different coffee sleeves 

Lessons from Fashion's Free Culture

*I apologize for how dark the video is!

Things to Note:

• Only thing there really is, trademark protection; you can't knock-off the logo 
• Very little intellectual property protection 
• "Apparel is too utilitarian to qualify for copyright protection" 

"Without ownership there is no incentive to innovate" 

• True in cases, such as medicine (i.e. brand name v. generic pills) 
• Fashion designers take "samples" from other designers, other ideas 
• Those benefitting most: knocking off high end designs, selling them for cheaper

"Fast Fashion" Benefits: 

• Quick trends, move product 
• Fashionistas can stay ahead of the curve; moving onto the next trend 
• Forcing innovation; others won't be able to replicate
• Signature look

Who owns a look? 

• Expensive, difficult to do 

Other industries without copyright (utilitarian): 

Utilitarian: designed to be useful or practical rather than attractive 

• Food 
• Automobiles 
• Furniture 
• Magic Tricks 
• Hairdos 
• Open-Source Software 
• Tattoo Artists 
• Jokes 
• Fireworks 
• Rules of Games 
• Smell of Perfume 

My Commentary: 

• I wonder if this would work for pharmaceuticals; is fashion and other utilitarian industries a good indicator for innovation? 
• For tattoo artists, what if you tattoo a patented character (i.e. some Disney characters), is it utilitarian? 

Beerbrella

Worried your beer might get warm and/or not to your temperature liking because of the sun? Have no fear, the Beerbrella is here.

Patent: US 20030075208

Claim #1: 

An apparatus for use with a beverage container, comprising: 

a means for removably attaching the apparatus to the beverage container; 

a share, coupled to the means for removably attaching the apparatus, and extending vertically with respect to the beverage container; 

an umbrella, coupled to the shaft at a point above the means for removably attaching, so as to shade the beverages container 

What did I understand the claim to be? 

• An apparatus, that you can attach to your container 
• You can adjust the height of apparatus 
• Your'e able to remove the attachment to the container 

ANALYSIS: 

Novel? 

• I've seen nothing of it's kind; focusing on something like this would allow it to get patented. There are thermoses and other things, but nothing of this caliber for your beverage containers. 

Prior Art? 

• Difficult to find prior art. 

Non-Obvious? 

• Umbrella manufacturers would not have thought to use their design specifically for beer or beverages (Umbrellas in alcoholic drinks are usually decorative elements)
• There are methods to keep drinks cold/hot - aka thermos 

Overall Impressions? 

• ...Why?? 
• Is this necessary? 

Life Expectancy

Can you imagine knowing the exact moment your life would expire? Imagine there being a system to approximate how long you would live.

Is that possible? Maybe.
Is that system patentable? Definitely. US 20070118398 A1

Claim #1 states:
A computer-implemented method comprising:
(A) providing health-related questions to a user;
(B) receiving answers to the questions from the user;
(C) identifying an estimate of a life expectancy of the user based on the received answers without charing the user a fee; and
(D) providing advice to the user for increasing the life expectancy based on the received answers in exchange for a fee paid by the user

While straight forward, my quick understanding is that:

• The user takes a survey - answering health questions 
• The system receives these questions 
• User gets life expectancy estimate for free 
• User pays to find out how to increase life expectancy 

ANALYSIS: 

Is there prior art? 

• Likely, I don't think you'd find a service specifically targeting health-related questions + life expectancy (focusing on only this) 

Is it non-obvious? 

• I believe other individuals in the field come up with a life expectancy, especially those in health career fields with a greater understanding of health-related questions (genetics, family history, ect.). *NOTE: I'm acting on the assumption that these are questions for the doctor. 
• In business field or programming field, I don't think they would have put this connection together. 

Is there potential infringement? 

• Since this is a service, I don't think so because the only place I can think of is the doctor's and you aren't paying for tips to increase life expectancy 

Overall? 

• I just thought it was silly because you could go to a health care provider, there never really is an accurate estimate health wise and there's more factors to the individual level than what could possibly be provided by a simple service system. 
• There are other factors to consider beyond genetics (i.e. demographic, what resources you have access to) 

Curbing Patent Trolling

Take a look at THIS article as my reference :) 

Recap of this Business Model: 

1. A litigation process that is very costly for the defendants 
2. Patents that are overly broad or vague so that they can be interpreted to cover commonly used technologies (NOTE: Given cost, many defendants are just willing to pay the troll so they can avoid the lawsuit) 

Supreme Court Help: 

• Defendant can recover legal costs if the judge sees plaintiff’s suit as frivolous 
• Made it easier to challenge validity of vague patents 
• Ex: Alice Corp v. CLS Bank 
• Case about patents on existing business method on a computer 
• Ruling: “doing it on a computer” wasn’t patentable 

Effect: 

• Declining lawsuits, notable drop after the ruling of the Alice court case 
• There are still more lawsuits that there were two decades ago

8-2: Smartflash LLC

Why did I pick this one? 

• There was a Reddit Thread 
• Racz had dropped out of school in 8th grade, but I had misread it and thought an 8th grader won against apple 
• It focuses greatly on the digital world that we’re a part of 

Background Info: 

• Patrick Racz, founder of Smartflash LLC, invented three patents related to downloading digital content, all three focusing on data storage and access systems 
• Initially, Smartflash LLC produced products, but in 2002, the business died 
• An interesting note: the product was actually promoted by Britney Spears 
• Her commercial is still on Youtube 

What does Racz believe? 

• The patent claims focus on “devices, such as handheld multimedia devices, that include certain functionality to enable users to easily pay for and download protected content” (as argued by Caldwell, the Smartflash attorney, who doesn’t disclose specific details that could be used against the company while talking to Apples attorneys) 

If this sounds strangely familiar… 

• They are owed money for basically the entire world of digital content 
• Suing big players including Apple, Samsung, Google, Amazon

Apple’s Argument: 

• Smartflash makes no products, has no employees, creates no jobs, has no US presence, and is exploiting our patent system to seek royalties for technology Apple invented 

The Verdict: 

• Smartflash LLC won $533M 
• As we’ve focused on in class, patents are given to those who file for the idea FIRST 

8-1: What is a NPE?

Non-Practicing Entities (NPE)

Definition: Any entity that earns or plans to earn the majority of its revenue from the licensing or enforcement of its patents (Patent Freedom) 

• NOTE: Not considered a NPE if the patents are offered to licensees in advance (i.e. university research labs, individual inventors) 
• Business model using Intellectual Property (IP) to collect licensing fees instead of producing actual products 
• Increasing trend of companies being sued by NPEs and increasing number of cases using controversial software and business method patents 
• Examples of sued companies include: Apple, AT&T, Verizon 

What are same ways to obtain these patents? 

• Auctions, where a bankrupt company is attempting to liquidate their assets 
• Doing enough research to prove they had the idea first 

Implications? 

• They have the right to insinuate lawsuits against companies who infringe on their patent 
• They can hold onto it (the patent) without doing anything 
• They help create a market for Intellectual Property 

"Novelty and Non-Obvious"

When looking for a video on obvious, I took a look at the examples and realized that I personally learn better by straight forward definitions over cartoons and animations. I really couldn't look beyond the first 15 seconds of most of the videos because it was just hard for me to focus on it.

So, I found this video:

Start the video at :30 to get to "Non-Obvious"

"It can't be something that is an obvious leap, something that there is a little more unexpectedness to" 

• Someone in the field: "I just haven't done it yet" 
• Patent Attorney: Having to take this step in order to approach 
• Understanding: What is the closest thing in my field, to my invention (Is it an improvement to what doesn't exist?" 

My reaction: 

The combination of this and my lecture notes complemented each other and gave me a stronger understanding of what "non-obvious" and what "obvious" because they were explaining the same thing in different words with different examples. 

Lecture - Obviousness

The definition of "obvious" to me is something I always took in dictionary terms - or rather, what seems to be a "duh" answer or something that seems very likely, very doable and the most probably answer.

But, what stands out most to me about the patent definition of OBVIOUS is what points to non-obviousness. Reviewing my lecture slides and my notes, here are the criteria that came to mind about what obviousness really means.

Understanding what is OBVIOUS, we must look at the criteria for what is NON-OBVIOUS:

1. The combination of multiple pieces of prior art 
1. Does it make sense to combine these two things? 
2. Is it a new idea? 
3. EX: Combining the tooth brush + glow stick to make a glow in the dark 
2. A person having ordinary skills (in the same field) would not have thought of it 
1. With the same skill set in the same field, an idea that is non-obvious is something that someone with these equivalent skills would have have thought of 
2. EX: Would the person with the toothbrush invention thought to combine these two for a practical use? The glow in the dark aspect is an extension of the toothbrush and something that others in the field MAY have thought of. But for anyone else not to think of it makes it non-obvious. 

Personal Views: Cups & Sleeves

I approached everything chronologically and felt kind of similar to the wheel argument. You can't quite re-invent the wheel, but you can improve, find better uses, different ways to make the wheel, ect. To best sum this up, I quote a high school teacher of mine: "No Changes, Just Improvements" 

That's kind of how I felt looking at these cups & sleeves. In the end, they're just cups & sleeves and I don't really take notice of them (I didn't think there were so many of them to possibly examine!). But, looking through the diagrams, reading the pages of the inventions, I do stand by what I explained in my last video. I think we just have a natural tendency to want to improve and build on what makes our lives better and easier. If a better improvement comes along, we'll use it. 

I don't think the changes are so obvious or predictable, so much as you don't really think it's a necessity until you think of it. I didn't even think that cold and hot drinks needed separate sleeves for better function, I always just used what was provided at my local coffee shop. 

NOTE: I apologize for the background noise, I'm not sure why there's so much of it...

Cups & Sleeves

I decided to approach these patents very linearly through a chronological timeline. I am choosing to address everything this way because I feel as though we as people have a natural progression to improve inventions and technologies over time. 

1. Thermal Coffee Cup (July 20, 1948) 
1. Focusing on serving hot beverages at public gatherings, disposable container 
2. Container + Cap (which can be ripped away) 
3. Container Jacket - similar to sleeve, for advertisements 
2. Sleeve Construction for Improved Paperboard Cup Insulation (May 3, 1999) 
1. Construction of paperboard cups, low-melt glue dots to improve insulation 
2. Improvement on the past sleeve because of lightweight material, good price for economy 
3. Insulating Sleeve (May 4, 2000) 
1. One part of sleeve spaced away from cup, improvement of insulation 
2. Functionality for hot and cold beverages 
3. Wings allow for storage of condiments (milk, creamer) 
4. Insulator Sleeve for a Beverage Container (March 1, 2007) 
1. Frusto-Conic Sleeves (one inner, one outer) 
2. Saving cardboard due to double capping, more environmentally friendly 
3. Reusable beverage sleeve 
5. Beverage Cup Sleeving System and Method (August 23, 2007) 
1. Insulating system; compromised of many different layers 
2. Usable when wet, good for hot and cold; reusable and easy to manufacture
3. improving the system 
6. Temperature-Inducing Sleeve and Related Container (December 14, 2007)
1. An indicator on the outside sleeve to show the temperature of your beverage 
2. Difficult for the consumer to know if the beverage is at a good temperature for consumption
7. Protective Sleeve (July 21, 2009) 
1. Archlike sleeve; reduce costs, paper to make sleeves 
2. Decrease heat transfer; adapting to cup shape 
8. Hot and Cold Cup Sleeve (February 6, 2014)
1. Disposable sleeve for hot and cold beverages 
2. Three layer sleeve (water-absorbent lining, laminate film layer binding lining to outer layer, outer layer - easy to gip & water repellent)

Claim #1

Now, before trying to answer, I want to note 3 things directly from the patent: 

1. "There is a need for more efficient, user-friendly procedures for unlocking such devices, touch screens, and/or applications" 
2. For "transitioning such devices, touch screens, and/or applications between user interface stages"
3.  "There is a need for sensory feedback to the user regarding progress towards the satisfaction of a user input condition that is required for the transition to occur" 

I took all of these to basically claim that their main objective is to have a smooth transition on the device that is user friendly and greatly helps revisit the use of the interface. These are what I will refer to as the patent's "objective"

Let's revisit the claim... 
1. A method of unlocking a hand-held electronic device, the device including a touch-sensitive display, the method comprising:

detecting a contact with the touch-sensitive display at a first predefined location corresponding to an unlock image;

continuously moving the unlock image on the touch-sensitive display in accordance with movement of the contact while continuous contact with the touch screen is maintained, wherein the unlock image is a graphical, interactive user-interface object with which a user interacts in order to unlock the device; and

unlocking the hand-held electronic device if the moving the unlock image on the touch-sensitive display results in movement of the unlock image from the first predefined location to a predefined unlock region on the touch-sensitive display.

The goal of the claim is to get to the objective! 

1. For user friendly procedures: 
1. "detecting a contact with the touch-sensitive display" 
• This is explains the context and makes it user friendly in the sense that they can understand it and directly how to use it. 
2. "interactive user-interfact object with which a user interacts in order to unlock the device" 
• This explains the purpose and what the user is going to be doing. 
2. For transitioning between user interface stages: 
1. "results in movement of the unlock image from the first predefined location to a predefined unlock region" 
• This explains the procedure in which you can transition between the "locked" and "unlocked" stages. 
3. For sensory feedback:
1. "continuously moving the unlock image on the touch-sensitive display in accordance with movement of the contact while continuous contact on the touch screen is maintained" 
• This explains instructions on how to unlock and use the device. 

Shockingly Bad...

Because I love Buzzfeed, I immediately turned to their articles thinking that someone would have made a predictions page. Of course, someone had. The images below are taken directly from the site, full credits to them with a little bit of my commentary. There is no particular order. Similar to my other post, these are based on what I thought was absurd/ridiculous sounding.

1. Time Magazine, 1968

With the development of how far the internet has come, this one made me giggle a little bit. "Remote shopping" has definitely become a thing, may it be Cyber Monday, sales or just the urge to shop, it's succeeding quite well. Even Border had failed because they couldn't compete in the online department. 

2. Surgeon General of the United States William H. Stewart, speaking to the U.S. Congress in 1969. 

Of course we can. With all the epidemic scares, including Swine Flu, H1N1, other influenzas and other diseases, it's clear that the Surgeon General had it wrong. While that would be nice, it unfortunately isn't true. 

3. Robert Metcalfe, inventor of Ethernet, in InfoWorld magazine, in December 1995 

The supernova, known as the internet, has yet to collapse. As evidenced by not only our class' Top 10, but also through daily usage, as of this moment, it doesn't seem to be spiraling towards collapse. 

4. Charlie Chaplin in 1916, two years into his big-screen acting career. The rest of the quote: "It's canned drama. What audiences really want to see is flesh and blood on the stage" 

As an intern for Lionsgate Films, I definitely find this one ridiculous. Films, cinema and their soundtracks are thriving. People are able to make big money in this industry and it definitely is outing flesh and blood on stage; there are more people watching movies than plays (what I feel personally). 

5. Popular Mechanics, 1949 

Clearly, we can see everyone putting their 1.5 ton computers onto their desks. And if not, they leave them plugged in at home and stationed to move. I thought this was funny because so much has changed since 1949. 

My Top 5/25 that WRONG

My logic behind ranking these (in no particular order this time) stems on the amount of shock/absurdity I felt when reading some of these quotes/ideas. They stand as my top simply on the basis of standing out and therefore being memorable to me.

1. This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no values to us." - Western Union Internal Memo, 1976 
• This one stood out for two reasons: 1) Telephone is a vital part of communication in modern day, I find myself using it daily for calls across distances. 2) It ended up rather ironic to me because they do allow people to call in to send money across distances, so it did in the end instill a type of value.
2. The Americans have need of the telephone, but we do not. We have plenty of messenger boys." - Sir William Preece, Chief Engineer British Post Office, 1878 
• I just thought this one was funny because of the arrogant tone of the speaker. However, he is clearly wrong because in modern day, there are the iconic red telephone boxes that everyone seems to take pictures of. And clearly, there are cell phone users everywhere in the world. 
3. "If excessive smoking actually plays a role in the production of lung cancer, it seems to be a minor one." -W.C. Heuper, National Cancer Institute, 1954 
• This one I understand from a marketing standpoint, but to claim "a minor one" just seems ridiculous to me. If there's no actual proof, why claim something is minor? And of course, there is an association in the end. 
4. I think there is a world market for maybe five computers." - Thomas Watson, Chairman of IBM, 1943 
• I had to scoff at this one. We definitely use computers. I'm using one right now and our campus especially seems to flourish with 13.3 inch Apple MacBooks. 
5. "There will never be a bigger plane built." -A Boeing Engineer, after the first flight of the 247, a twin engine plane that holds ten people. 
• The word "never" seems so final, so it's easy to see why he was proven wrong. I can't imagine a plane from Oakland to San Diego carrying only 10 passengers (considering I make the flight VERY often). 

Top 10 Inventions Part II

Initially, I had examined technological advances as a means to interconnect the world through globalization. However, the second time around, while selecting these inventions, I decided to take the approach of ones that I think are essential to one's DAILY life. I chose this route as a smaller scale to contrast the larger one I had created initially. The order I've chosen is just a personal preference of how these items have influenced my daily life.

1. Electricity 
• Interestingly enough, this is the number one invention in both of my lists because of the implications behind its use. Without electricity, we would be limited to a natural world, dependent on natural light and natural resources instead of the devices that we enjoy today. 
2. Sewage System 
• This one definitely hit my list after class. The sewage system serves ensures safety through treating water, sanitizing it and helping to conserve the environment through doing so. 
3. Refrigerator 
• Prior to the refrigerator, salts and spices were used. This allowed food preservation to escalate to new heights and served as more reliable method against spoilage and bacteria. 
4. Wheel 
• The wheel is the basis for many inventions we have today, many everyday mechanisms, including automobiles, chairs, bikes and parts in devices use wheels.  
5. Penicillin 
• It is an antibiotic drug that helped increase the lifespan and likelihood of survival against diseases that were otherwise fatal. Again, as mentioned in class, many children were dying before the age of 12 and many women died in labor, this simple antibiotic helped greatly reduced those risks. 
6. Language 
• Without language, there is no possible way for understanding. Prior to oral or written language, it was difficult to communicate feelings, desires or even understand instructions. 
7. Internet 
• This is significant in the sense that we rely on the internet greatly for functioning in daily lives - may it be through social media, research, ect., the internet serves as a readily available source of information. 
8. Currency 
• Without currency, we would literally be holding the value of $20 in gold in our wallets. Initially, currency/money served as a means of trade and value against spoilage in goods, but serves today as a way for us to pay for commodities/services through the value of gold. 
9. Automobiles 
• This is self explanatory I feel for taking one place to place. While I used this more at home than in Berkeley, this allows for traveling of greater distances than man or muscle power. 
10. Glass
• It has countless uses in the preservation of food, beverage consumption, use in windows, mirrors, glasses, ect. 

Top 10 Technological Innovations

Although I had presented this in class, I want to emphasize that my reasoning behind all ten of these innovations was thinking through the perspective of "Globalization" and ideas that spurred a greater interconnectedness of people throughout the globe.

These are ordered from "least to most important":

"Connecting" the world together

1. The Printing Press 
• This allowed the widespread and production of ideas beyond villages and smaller areas of domain; people were able to spread culture, religion, ect. because movable type print made ideas more accessible. 
2. The Telegraph 
• The telegraph is the precursor to other later forms of communication; it made boundaries smaller by decreasing the time it took to deliver messages. 
3. The Steam Engine 
• It was a means of travel that wasn't reliant on merely man or animal, it paved the pathway for greater transportation opportunities. 
4. The Automobile
• The automobile served as another means of transportation, but as a push to develop greater infrastructure, such as roads to accommodates this new means of production. 
5. The Airplane 
• While literally defying gravity, it also served as way to physically connect people across borders in a faster, more efficient way than another transportation prior to its time. 
6. GPS 
• It holds significance in being able to venture beyond one's unknown, greater interconnecting the world through reducing fear of being lost or unable to find one's destination. 
7. The Radio
• This was a wireless form of communication, that allowed a more "instant" form of communication. 
8. The Internet 
• The internet created a "virtual community" and bridges locational gaps between people by making them easily accessible.
9. The Smartphone 
• It is a centralized device that holds applications that aid the globalization and "smaller distances" in connecting people together. 
10. Electricity 

• I feel this is the most critical invention because it's an innovation that we take for granted (unless there is a power outage or the resource becomes scarce). It stands as the basis for progress beyond the natural resource of sunlight. 

Introducing Kimberly

Hi, I'm Kimberly....

As not to repeat the same ideas, I opted for a video on "Ten Random Facts" about me, these are kind of weird things that stray away from the typical "What's your major?" or any basic facts that I've listed in the bullet points below.

• a second year, Political Economy Major and Public Policy Minor 
• a lover of food, sleep and naps 
• a spoken word writer and specialized shower singer 
• an explorer of different coffee shops around the city 
• and individual strongly interested in exploring entrepreneurship, marketing and development with these strategies.  

I would say that I am pretty busy. I currently hold 4 jobs that I dedicate over 40+ hours to: 

• Lionsgate Films Publicity and Promotions 
• Chosen Talent Acquisition 
• Keurig Brand Ambassador 
• Declara College Ambassador 

...along with 17 units this semester, on campus activities (PASS, PAA) and just family, friends, and "me time" in general.

I'm excited for this class because it fulfills the CET certificate, for one. But also, I'd like to get a better understanding of the topic itself and how I could potentially take what I learn and bring it to a marketing perspective by understanding the foundations of technological innovation/its impacts.